With new pro-fibre polymers that are 60 times larger than the softeners used in regular fabric conditioners, Comfort’s Ultimate Care formulations help maintain the strength and elasticity of garments as well as providing great feel on clothes. Probiotics: the EU-registered probiotic Enterococcus faecium (DSM 10663/ NCIMB 10415) 4b1707, to help repopulate the intestine with beneficial micro-organisms. A prebiotic, consisting of fructo-oligosaccharide (FOS) and acacia (Gum arabic), to feed and stimulate the growth of beneficial bacteria.

Pro-Fibre contains high-quality sources of soluble and insoluble fibres, alongside Preplex prebiotic and probiotics to help maintain the gut's natural balance. An advanced palatable probiotic and prebiotic pellet, containing soluble and insoluble fibre, with Fibersol®. IncludesBacillus subtilisprobiotic to support a diverse gastrointestinal microbiome and encourage normal stool formation. Reinforcing Comfort’s position as a clothes care expert, the new range will be supported by advertising campaigns highlighting the difference fabric conditioner can make on how long clothes last, which is great news for the planet, and for all those irreplaceable favourite clothes we want to wear forever. The EU-registered probiotic Enterococcus faecium (DSM 10663/ NCIMB 10415) 4b1707, to help repopulate the intestine with beneficial micro-organisms. Fabric conditioners have long been used to keep clothes fragrant and soft. But now Comfort’s new Ultimate Care range can also keep clothes looking good for longer by smoothing and protecting clothing fibres and reducing friction during the wash process, while preventing colour-fading and ensuring long-lasting fragrance.

Preplex®prebiotics to feed and stimulate the growth of beneficial bacteria in the different stages of the digestive tract. There are many similarities between hair fibres and fabric fibres. Just as conditioner protects hair, fabric conditioner helps to keep clothes vibrant and strong, which in turn enhances their longevity,” says Marina Risi, Global Brand Vice President, Comfort. Calsporin®Bacillus subtilisprobiotic to support the diverse gastrointestinal microbiome and encourage normal stool formation.

Given daily, Pro-Fibre can help topromote efficient digestion and avoid the problems associated with insufficient dietary fibre.High levels of bothsoluble and insoluble fibre with new fibre sources including psyllium and sugar beet pulp.Pro-Fibre now hashigher levels of dietary fibre (45%)to help bulk the stools out. Comfort’s Ultimate Care range is kinder not only on clothes but also on the planet thanks to its new biodegradable pro-fibre technology. The range also has more power in every drop, covering a bigger area per molecule and requiring less product per wash load.